8 Best and Worst Super Bowl Ads of 2022 and All Times

Ads are an inalienable part of every super bowl event. The brand does its best to make its advertisement memorable. It’s not always the case, and many fail to stand out. Let’s discover the best and worst Super Bowl ads. People worldwide enjoy watching the super bowl, and businesses try to benefit from this global event to promote their brand. Everyone from car makers to food and drink producers try to impress the audience. We can cry and laugh when the commercial achieves the goal of targeting our emotions. There are cases when the advertisement is not successful and unimaginable sums of money allocated to its production go in vain. People still discuss these ads, but they do not respect nor trust the brand.  It requires a lot of work to make a decent advertisement that will be considered the best of all times. Let’s read the article and find secrets of commercial production as well as the best and worst super bowl ads. __________________________________________________________________________ Best Super Bowl Ads __________________________________________________________________________ Now we’ll explore the best super bowl ad examples that are bellowed by millions.  __________________________________________________________________________ Coinbase: “QR Code” __________________________________________________________________________ This ad shows us how little you need to stand out and achieve success. The sixty-second commercial has nothing special but a QR code bouncing on the screen. It changes its color while monotonous music plays in the background. No celebrities, no expensive graphics, just a minimalistic design attracting the audience's attention. People can scan the code and go to the Coinbase site. It’s a wise decision to stand out in the race of super bowl ads.  __________________________________________________________________________ Toyota: “Brothers” __________________________________________________________________________ This super bowl 2022 commercial by Toyota is truly impressive. People burst into tears when they saw two Paraolympian brothers who worked hard to achieve success. This touching ad demonstrated how a tight brotherhood bond helps overcome any difficulties. You will be baffled by a beautiful story imbued with love, struggle, and success.  __________________________________________________________________________ Amazon: “Mind Reader” __________________________________________________________________________ Another great super bowl 2022 ad by Amazon stars Scarlett Johansson and her husband, Colin Jost. We see a funny situation when Alexa knows too much about the couple’s life. This ad was a real success, and many people loved this story about love and technological progress. Amazon has always produced striking ads. Just remember “Not Everything Makes the Cut” in 2019, the super bowl 2020 ad “Before Alexa,” and “Alexa’s New Body” last year.  __________________________________________________________________________ Lay’s: “Stay Golden” __________________________________________________________________________ This Super Bowl ad is an example of how jokes can contribute to the commercial’s success. The audience is attracted by ridiculous memories when Paul Rudd and Seth Rogen recall how Lay’s helped them in many life situations. People laugh for all sixty seconds as it’s a real masterpiece that makes us appreciate life moments. The friendship of these two guys and warm memories make this ad one of the most successful of all time.  __________________________________________________________________________   Worst Super Bowl Ads __________________________________________________________________________ And now it’s time to explore what were the worst super bowl commercials this year and all times.  __________________________________________________________________________ Bud Light Seltzer Hard Soda: “Land of Loud Flavors” __________________________________________________________________________ Guy Fieri is a nice guy, and this Big Game makes people want to flee Flavortown. This place is mystical and bizarre at the same time. Flavortown is dubbed as “Land of Loud Flavors” in the ad. When watching the ad, we do not experience any enjoyable emotions as it seems like this place is full of danger and pain. One can only assume that if there was a sequel, that ad would focus on the atrocities in Flavortown, followed by one that chronicled the harrowing journey of a defector.  __________________________________________________________________________ Budweiser: “A Clydesdale’s Journey” __________________________________________________________________________ It might be a compelling story, but this ad failed to convey the spirit of heartwarming Clyde's-tale. We see that a horse suffering from a leg injury tries to jump a fence. A dog watches the workhorse’s attempts and doesn’t want it to succeed. After some time, seasons change, and a horse recovers. We expect that friendship relations help animals to overcome difficulties. However, the story plot unexpectedly changes, and we do not see any connections.  __________________________________________________________________________ Taco Bell: “The Grande Escape” __________________________________________________________________________ This ad is a failure because of the inefficient Taco Bell promotion. People would rather take a shower than eat it. The commercial combines creepy clowns and Taco Bell. The premise is that Doja is at a bizarre school, she drives to Taco Bell, and everyone marvels at a packet of one of their shitty hot sauces. In the end, we can conclude that Doja and her friends are simply super stoned. __________________________________________________________________________ McDonald’s: “Can I Get Uhhhhhhhhhhhh” __________________________________________________________________________ This ad shows how people hesitate when making a choice of what to order in McDonald’s. This strange sound signifies we want to fill the void with tasty junk food. But in the end, only a therapist can help us overcome our problems. __________________________________________________________________________ What to Consider When Making an Advertisement  __________________________________________________________________________ It sounds challenging to create a powerful commercial that would catch attention and tell a brand story. You should not be discouraged by a huge super bowl ad cost as there are many ways to stand out even without a million budget.  Marketers need to produce entertaining content that will communicate their brand message. It’s required to shoehorn in ten seconds as much as possible since every ad second costs tremendous sums.  Besides, many hire world-famous stars to participate in their super bowl advertisement. If we look at previous year's ads, there are lots of impressive examples of successful commercials.  __________________________________________________________________________ For online viewers, brands have many possibilities to integrate their ads on the site they watch the game. They can use split-screen software and a video editor for impressive footage that stands out.  Consider what you want to achieve through your ad, making release announcements, attracting attention, increasing brand awareness, or boosting purchase rates. Do not forget about good music and creative solutions that would convey your brand ideas. __________________________________________________________________________ Conclusion __________________________________________________________________________ Now you see that even big brands can fail to make a decent advertisement of their products and services for the Super Bowl. But there are still a lot of examples of successful advertisements that can be regarded as real art.