With plays under review lasting as long as seven minutes before a final decision is made, the Chicago Cubs added another new revenue source by selling sponsorships to replay reviews.
The Law Offices of Peter Francis Geraci, bankruptcy and injury attorneys, is the first company to buy a sponsorship, which includes the firm’s logo, website address and phone number under the words “Replay Review.”
“It’s a great advertising buy for us,” the law firm’s owner Peter Geraci said. “It’s obvious that anyone sitting at home watching a Cubs game is either injured or bankrupt.”
